Adgoat - Smart AdTech for ads and monetization.
Starting from scratch, we developed a complete visual system for this AdTech startup—including their logo, color palette, typography, and iconography. The identity was crafted to be dynamic, scalable, and functional across all applications. Once established, we applied the system to multiple brand assets and designed a website that communicates their innovative, tech-forward spirit.
We designed a modern logo that plays with the concept of being the "GOAT" in advertising—merging bold symbolism with a clean, contemporary aesthetic.
Through multiple iterations, we developed the isotype by exploring texture, shape, and forward motion—reflecting a brand built to lead the future.
From the logo, we built a cohesive system of illustrations, iconography, and typographic rules to enable versatile brand applications without losing Ad Goat’s personality.
Using all these visual elements, we designed and implemented the institutional website—crafting a UX/UI experience optimized for both desktop and mobile, and clearly communicating who Ad Goat is and what they do.
